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A new approach towards marketing to Generation Z | Viral Oza | TEDxStXaviersMumbai
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Added Jun 22, 2016
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Being a marketing professional with over two decades of experience as well as a Dad of two, Viral explores a new approach towards marketing to Generation Z from his experiences as a parent.

Viral Oza is currently the Marketing Director at Times of India. A marketing professional with over two decades of experience, he has previously worked with Microsoft & Nokia India. Viral led the marketing for Axe deodorants across Asia after successfully leading the launch & establishment of Axe deodorants in India.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx