A young entrepreneur who, at some point in his life, relied on his intuition, Tony Abou Ghazaly, combined his knowledge of advertising, management, and logistics to found an institution that he loves calling 'The Agenda'. But what does 'The Agenda' really stand for? And what is its mission? This TEDx talk says it all.
Tony Abou Ghazaly comes from a family that had a business in contracting. Following the ups and downs this field experienced, he decided to follow business studies and chose logistics. After an internship in a transport company, he realized that he did not like his specialization at all. This made him research a lot until he found a course at Istituto Marangoni in Paris on management in the luxury sector. He followed it by intuition. On his return to Lebanon, he was recruited by Chanel in the logistics department. It was a very rewarding experience that combined both his majors. At some point, Tony did his masters in media studies, focusing on advertising. Feeling the lack of institutions in Lebanon that provide specific courses in a short period, he decided to create ‘The Agenda Beirut’ that provides diversified courses: art, luxury, media, society. Tony’s belief: “You've got to find yourself first. Everything else will follow.”
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx