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Becoming optimized, from happiness to productivity | Carl Cederstrom&Andre Spicer | TEDxBratislava
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Added Oct 4, 2016
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In their witty talk, academics describe their one year long experiment of becoming superoptimized. Carl and André decided to leave their desks and undergo the journey of exploring our obsession with increasing productivity, hapiness and physical appereance. As they explain, they became fitter, healthier, happier and confused (and lost themselves in the process).

Carl Cederström is an Associate Professor at Stockholm Business School, and together with André Spicer the author of The Wellness Syndrome, which has been translated into six languages, and sparked fierce debate across the world. The book looks at the downsides of our obsession with health and happiness. Cederström’s writing has been published in The New York Times, The Guardian, The Atlantic and Harvard Business Review. André Spicer is a Professor of Organisational Behaviour at Cass Business School, City University of London. Spicer’s most recent book is ‘The Stupidity Paradox’. You can follow him on twitter: @andre_spicer. On January 1, 2016, Carl and André started a new self-experiment. For each month, they will optimize one new thing seeking to find their inner fantasies and dreams, which they will then illustrate visually.

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