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Can an electric guitar change the future? | Salvador López | TEDxESADE
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Added Jul 19, 2016
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"I want to become an expert in..."
Should we really complete that sentence in order to find success in life? How can we make a unique impact on others?

Salvador López is a 'rockstar' and Professor at ESADE Business School, who teaches his knowledge in marketing through what he loves most: music. He's author of the book "ROCKvolución Empresarial: lecciones del mundo de la música para directivos y emprendedores".

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at