People try to change the world all the time – as activists or politicians, as advocates or advertisers, or as soldiers and revolutionaries. Sometimes it totally fails, and sometimes it builds up momentum that dissipates, and sometimes a revolution happens – but then it peters out, and things go back to normal. Why is that? And why and when do change attempts catch fire, edge over the tipping point, or finally effect social change?
This talk looks at campaigns as diverse as climate change, health, counter-terrorism, financial literacy, and analyses why and how they fail and succeed.
Winnifred Louis is an Associate Professor in the School of Psychology at the University of Queensland. Her research interests focus on the influence of identity and norms on social decision-making. She has studied this broad topic in contexts from violence and hate crimes to politics and community activism to health and environmental choices. Winnifred is the author of over 100 peer-reviewed articles in scholarly journals, book chapters, peer-reviewed conference papers, and scholarly reports. Louis has won numerous awards for research, teaching, and service, and is a longstanding activist herself.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx