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Circular business: It's a waste to waste waste | Soukeyna Gueye | TEDxUtrechtUniversity
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Added Jul 25, 2016
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In her TEDx Talk she will show how businesses can flourish from embracing the circular economy. Many talks have already been given regarding the theory and the process in which a circular economy can be realised. However, few have focused on the instrumental role that innovative business models play in achieving such a circular economy! It is not only about creating environmental value, but it’s also about creating social and financial value to multiple stakeholders. For entrepreneurs this offers a massive opportunity for innovation! Let's revolutionise the way we think, live, and make profit!

Soukeyna's first encounter with the concept of the circular economy was during her internship at Royal Haskoning DHV, where she investigated how the plastic industry in the Netherlands can be made more circular. She became intrigued and passionate about the subject and decided to make it her mission to make the circular economy a reality. She believes this is the only way to make our world truly sustainable. This past year she worked at MVO Nederland; their mission is to make the Netherlands a world example of a circular and inclusive economy.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at