How surrounding sounds affect the health of professionals in daily life and the ways brands can work this element to connect to their public.
Paulo Dytz is a businessman, music producer, advertiser and public relations graduated at PUCRS. Today, he is a partner at B Sound Thinking, and sees himself as a Sound Thinker. Paulo is one of the first on developing identity and experience sound projects for brands in Brazil, being recognized internationally. His constant search is in connecting brands and people through the sound. In 2013, he won the Cannes Lion, Grand Prix on EL OJO Festival and now is one of the finalists to audio branding awards, in Moscow.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx