In a remarkable and enthusiastic talk, Rui Quinta and Tiago Nunes explain what Design Thinking did for them and how they are using it today to help constantly redefine the way they work. So how they do what they do? Is it Design Thinking, Branding, Service Design, Digital, Product Design? While working with their clients, Rui and Tiago are actually also designing the conditions for Significantly Different Design.
Rui Quinta is co-Founder of the fish shop “Peixaria Centenária”, “Toyno” studio and With Company. With a bachelor in Communication Design in IADE and passionate about typography, he worked with several agencies and clients in the last 12 years, among them IDEO and Ciência Viva, in Portugal, Germany, Italy and Brasil. In the last 5 years has been consciously applying the Design Thinking mindset – a process that he learned at the HPI Stanford/D.school in Berlin – to the most various Branding and Business projects. More than having ideas, he likes to study on what’s the best way to get to them.
Tiago Nunes is graduated in Product Design (FBAUL, Lisbon), Post-Graduated in Strategic Design and Innovation (ISEG, Lisbon) and with advanced training in Design Thinking (HPI Stanford/Dschool , Berlin). His experience includes projects in the different design fields, with several awards and distinctions, and in countries such as Germany, Spain, USA, Australia and Brazil. Passionate about Design oriented to strategy and innovation, works as a strategist and design management consultant, with multidisciplinary teams, developing innovation oriented projects for companies and organizations such as: Ciência Viva, FOX Broadcasting, among others.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx