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Does Intellectual Property really matter | Swapna Sundar | TEDxIIMIndore
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Added Jul 27, 2016
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Swapna Sundar talks about the importance of intellectual property through personal anecdotes and explains its context in the Indian perspective.

Swapna Sundar is the Managing Director and CEO of IP Dome, a company she founded in 2008 to offer services at ‘The Intersection of the Law, the Lab and the Market’, enabling companies and individual inventors to craft and implement strategies to protect and monetise their Intellectual Property. She has led seminars in British Constitutional Law and British Human Rights Law at the University of Kent at Canterbury, UK; served as visiting faculty in IP at the NALSAR University of Law; provided IP training at various educational institutions and; served as a resource person at IP Events conducted by the CII. She is the author of IP Smart Workbook which has been prescribed for courses at IIM Ranchi and IIM Kolkata. In April 2016 she published a Toolkit and Resources as part of a UKIPO project titled ‘The IP Smart approach to doing business in India’, to guide UK companies to set up businesses in India and safeguard their IP.

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