Donald's job is to monitor ABS-CBN’s marketing media, making and assuring the media giant to stay at the top. But then there was a disruptor. For a few days, videos of two little kids unboxing toys relegated them to second place.
In his talk, Donald Lim explained how passion, coupled by creativity and a hail mary for a video to go viral, can make someone earn his/her first million on YouTube.
Donald Lim is the Chief Digital Officer of the biggest media corporation in the Philippines and is considered as one of the founding fathers of digital marketing in the country. He previously handled several executive positions for Digital Marketing and Advertising giants.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx