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Entrepreneuring Meaning | Sonja Blignaut | TEDxPretoria
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Added Jul 8, 2016
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All human beings are storytellers and story makers. Unconsciously we are building and interpreting life through stories.

Sonja Blignaut has been working in the fields of narrative and complexity for over 12 years. She is the founder of a niche consultancy that solves complex intractable problems through sense-making and narrative approaches.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at