Maybe being defined by others and labels is not the whole enchilada? Barri shares her out journey through finding her minor.
Beyond Ketchum, Barri serves as a PR ambassador, thought leader and role model on a global stage, and is especially passionate about promoting equity and eliminating bias. Among her many activities, she’s spoken on a panel at WEF about gender bias, helped found a women’s leadership network at Ketchum as well as Omnicom; is a recipient of the Plank Center Milestones in Mentoring Award and sits on the national board of StepUp, an organization that empowers girls from under-resourced communities to become confident, college-bound, and career focused.
A prolific blogger, her posts on gender-related subjects have appeared on the MSNBC, Forbes and PRWeek websites. Barri is a graduate of Boston University (M.S.) and Tulane University and she and her husband enjoy watching soccer, volleyball, and dance – especially when their son and daughter are involved!
Barri Rafferty operates at the intersection of business, industry and society. As President of Ketchum and member of Ketchum's global leadership council, she uses her voice and position to level the playing field while helping employees, clients and the industry succeed and evolve.
Barri Rafferty is in the business of transforming brands and building reputations for some of the world’s largest and most respected companies. As President of Ketchum, a top-five, global PR firm, she and her team of 1,150 colleagues help clients break-through in a media environment increasingly controlled by consumers through clicks, swipes and likes.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx