How the Porto Alegre freewalk experience started and established itself as local tourist attraction.
Advertiser from Santa Catarina, André Flores studied at ESPM-Sul and is post graduated at the same university studying Consumer Science. In 2012, after an inspiring trip, he founded the FreeWalk POA, a volunteer project which performs free walking around Porto Alegre, where anyone can hear and discover curious stories about the city.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx