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From Ben Gurions vision to sushi & make-up | Shosh Arad | TEDxRuppin
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Added Jul 19, 2016
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On the TEDxRuppin stage Prof. Arad exposed the surprising connection between our everyday seaweed and the fountain of youth.

President of the Ruppin Academic Center, Prof. Shosh Arad, has always been a bridge between the academia and industry, ranging from agriculture to cosmetics and pharmaceutics. Prof. Arad is one of the biotechnology pioneers at Ben Gurion Univeristy and is renown in developing the biotechnology required to create industry products from red micro-algae in particular.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at