By exploring “purpose-driven” marketing, Afdhel Aziz, a brand strategist and marketer, inspires entrepreneurs, businesspeople and marketers to be better citizens, by balancing profit and the needs of their consumers and communities.
Afdhel Aziz is a brand strategist and marketer with twenty years of experience in London and New York. He is currently writing 'Good is the New Cool: How Great Brands should Optimize Life’: you can find out more at www.goodisthenewcool.org.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx