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Good is the New Cool | Afdhel Aziz | TEDxBushwick
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Added Jul 6, 2016
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By exploring “purpose-driven” marketing, Afdhel Aziz, a brand strategist and marketer, inspires entrepreneurs, businesspeople and marketers to be better citizens, by balancing profit and the needs of their consumers and communities.

Afdhel Aziz is a brand strategist and marketer with twenty years of experience in London and New York. He is currently writing 'Good is the New Cool: How Great Brands should Optimize Life’: you can find out more at

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at