In his talk, Robert Böhm explains how so-called "green nudges" can help to improve human behaviour towards climate and environmental protection, without changing economic incentives or using any form of coercion. Moreover, he provides an insight into some of his research and the astonishing results.
Robert Böhm is Assistant Professor of Decision Analysis at the School of Business and Economics, RWTH Aachen University. As a behavioral scientist with an interdisciplinary and transdisciplinary perspective, he integrates methods and theories from psychology, economics, biology, and related areas into his research, focusing on intergroup conflicts, health and environmental behavior. Let him inspire you to a deeper understanding of how people make decisions and how you can improve your one decision-making.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx