Prasad shares the idea of re discovering the design principles from his journey of silicon valley to secluded rural places.
Prasad Kantamneni is user experience professional who specialises in data driven design, and was the principal architect of the Eye-Tracking platform at Yahoo!. He is the CEO of UX Reactor. He holds a number of Patents, and is considered an expert in User Experience metrics, and design based on cognitive principles. One of the achievements he is most proud of is using data to build a case and drive the launch of the search assistance feature (also known as search suggestions) at Yahoo!. A feature that touches almost all internet users across the world today.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx