Businesses have a role to play to help create a world where everyone can prosper. This means moving beyond a typical “corporate social responsibility” approach toward an activist and transparent business model.When you blend grassroots ACTIVISM and brand MARKETING – in a genuine way – to advocate for progressive change in the world, you can help build social movements that create change and businesses that work for the common good in an exponential way.
Chris Miller is the Social Mission Activism Manager at Ben & Jerry's. He currently serves as the Chair of the board of directors of Car Share Vermont, is vice-chair of the board of Vermont Businesses for Social Responsibility, and is a board member at the Vermont Public Interest Research Group. Jay Curley is the Senior Global Marketing Manager for Ben & Jerry’s. Jay leads the development and execution of consumer marketing activities in the United States and global digital strategy.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx