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How to be a purple cow | Pratik Doshi | TEDxEMWS
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Added Aug 23, 2016
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In our field full of white cows, the key is to stand out and be the purple one. In this inspirational talk, a young Pratik Doshi takes us through his journey to business success. He managed to change a simple utility, an umbrella, into a fashion statement and through this talk you will find out how.

Pratik Doshi is a 24-year-old entrepreneur from Mumbai who runs Cheeky Chunk, India’s leading umbrella manufacturing company. In complete contrast to those around him, Pratik firmly believed that it is unique ideas and lateral thinking that make people successful, and not just good grades. He then embarked on a journey to be the purple cow in our field full of white ones and today his vision of transforming a utility into a fashion statement has succeeded.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at