Our brains are set to filter all but few data points we receive from the world around us. Observing more and increasing 'building blocks' help us become more creative instantly.
Yutaro Kojima is a Creative Strategist at Facebook’s Creative Shop. In this role, Yutaro designs ideas that nudge age-old mega brands into the consumer reality of today. But what really gets him out of bed is helping unlock the potential for mega brands of tomorrow in SMBs, gaming, and emerging markets through the unbound possibilities of technology.
Prior to Facebook, Yutaro worked 18 years in the Advertising industry as a rather ‘traditional’ Creative Director for Y&R New York, Dentsu Y&R Tokyo, and Saatchi & Saatchi London. To keep a finger on the pulse of reality, Yutaro sits on the board of Syndicate Room, an equity crowd-funding platform that he had a small part in co-founding while completing his graduate degree at the University of Cambridge.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx