Michelle Greenwald talks about innovation and how innovators get inspired.
Michelle Greenwald is CEO of Inventours™, a firm that creates unique, highly curated visits to leading innovators in diverse fields (technology, product design, food) in creative cities such as Copenhagen, Paris, New York, Barcelona, Tel Aviv, to help global heads of new product development in companies improve their innovation processes. She runs "Innovation Days" for companies, with best practice benchmarking and observational, insight-generating "safari's" to foster cultures of innovation. Michelle is a unique blend of marketing practitioner, who worked at Disney, Pepsi-Cola, and Nestlé; She's also a marketing professor at Wharton, Columbia, Cornell, NYU, Berkeley and IESE business schools. Michelle writes about innovation for Forbes and Inc.com, and wrote the book Catalyzing Innovation to help firms innovate more systematically and inspire fresh thinking. Through her firm, Marketing Visualized, Michelle does business plan and marketing consulting, and executive education.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx