In the advertising industry, women are still underrepresented and in a city like Los Angeles where there is so much happening in the creative and tech industries, there are no good forums for this type of conversations. She wants to empower women in the ad business and inspire the new generation of creative ladies.
Eva Was Born In Italy And Moved To Sweden To Attend The Hyper Island School. She Started Her Advertising Career In Post-Production And Animation In Stockholm And In 2006 She Joined B-Reel To Combine Her Film, Animation And Web Knowledge. She Has Since Been Involved In The Company's Growth Into An International Creative Agency Working On A Number Of Renowned Digital Campaigns.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx