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Language Alter Ego | Ekaterina Matveeva | TEDxUniversityofStAndrews
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Added Jul 15, 2016
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Have you ever wondered if you have a language alter ego? Using her unique experiences in both language learning and business, Ekaterina explores how learning a language can unlock new potential in everybody's lives.

Ekaterina has been working on the concept of the secondary linguistic personality since 2009 within her research and teaching practice around the world including UK, continental Europe, Russia and China.
Since 2013 she has been organising international events like G20 exploring inter- cultural communication in business and politics. In 2014 she became the rst Russian female memory sportsman exploring how mnemonics could help in language learning.
In 2015 she founded EuropeOnline, nowadays, Amolingua, ed: tech start-up, teaching people languages at an accelerated pace. CNBC selected her school into top 20 start-ups of the world and she received the title of UK Business Woman 2015 by the Grad Factor.
Today Ekaterina masters 8 languages, and understands another dozen of relative groups. She is also a poet and writer, being selected in top 100 Russian poets of 2012, and published in 4 continents in 4 languages. In short, her life is re ected by the motto 3D: Dream, Decide, Do.

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