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Lasting beauty vs. fast money — the modern architectural dilemma | Marco Serra | TEDxBasel
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Added Aug 29, 2016
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Why, when our own lifespans are increasing is the lifespan of our structures decreasing? Marco Serra scrutinizes modern architecture's dilemma and examines beauty as a fundamental cultural value.

The intro animation was produced as a collaboration between TEDxBasel and the Hochschule Luzern. The animation was created by Bianca Caderas, Helen Bosand and Zea Schaad.

Find out more about this event and the other ideas that were shared at

Marco Serra is responsible for the campus master planning at Novartis. His previous roles have been as a Design Architect for the campus Main Gate in Basel and for the Abadia Retuerta-Hotel conversion in Spain. Of Italian descent, Marco was born in Zürich and attended the Eidgenössische Technische Hochschule Zürich where he graduated as Dipl. Arch. ETHZ with (under instead of with?) Professor Hans Kollhoff.
Ambition: to leave the world in a more beautiful shape than he found it.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at