Ian Abston challenges the status quo of society on Millennials as they reach adulthood in the United States. Join this fun and enlightening conversations following the Oregon Trail Millennials as they begin to make adult decisions and how cities react...or fail to react as they enter the war for Americas talent.
Abston is an expert in Millennial retention and engagement for fortune 500 companies and municipalities around the US.
Ian Abston is an expert in Millennial talent attraction and retention. He founded NEWaukee, the largest Millennial group in the Midwest helping to connect and engage the next generation with today’s cities.
Abston studied marketing and advertising at the University of Wisconsin, Oshkosh, and began his career at Junior Achievement of Wisconsin as a corporate fundraising event planner. After a year in the non-profit sector, Abston took a position at GMR marketing, running campaigns with national brands such as Power Bar, MLB, Gatorade, and NEW Balance.
Abston is a proud Eagle Scout and member of the Greater Milwaukee Committee. He sits on the board for the Salvation Army of Greater Milwaukee and, in 2014, was appointed to the Governor’s Talent Development Workforce Committee.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx