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Passion, purpose and human connectors | Tara Vallente | TEDxWhitehaven
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Added Oct 14, 2016
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The worst flood in living memory hit the county of Cumbria, England, in December 2015 in the shape of Storm Desmond. A disaster appeal was launched by Cumbria Community Foundation and it raised £100,000 in 48 hours through social media. Ultimately it raised more than £10 million in six months to help people recover from the damage. But this is a story about more than fundraising. It's a story of how people who care about a cause that matters come together and commit random acts of kindness...

When the worst storm in living memory causes chaos and destruction, you can do two things: watch in dismay or act.
In December 2015 thousands of homes and businesses were flooded, landscapes were changed forever and roads and bridges were swept away.
Tara’s talk will look at how determined people can make a difference – the connectors in our communities, the ones who act rather than watch.
She’ll call on her experience of helping Cumbria Community Foundation raise £100,000 in 48 hours by harnessing the power of social media.
That £100,000 was just the start of a £10 million fundraising campaign to help flooded communities rebuild their lives.
She might also mention how she and a friend set up a food bank and how they found groceries and cleaning goods worth £50,000 to distribute to those who were flooded. She might tell you who noticed and take the chance to shine a light on those who made it possible

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at