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Pragmatic signs:present, past and future | David Sinfield | TEDxManukau
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Added Aug 1, 2016
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David is a teacher who once struggled himself as a student. David riffs about this along with the idea of authentic and practical communication as manifested in some examples of everyday signage around South Auckland. He sees the potential for the world of digital signs to amplify this sort of authenticity, mirroring a profound and personal experience that shaped his life.

David Sinfield is a senior lecturer and the undergraduate programme leader of Graphic Design and Moving Image at Auckland University of Technology’s (AUT) South Campus in Manukau. David’s research focuses on the potential of animated written words to capture the human condition – whether this is as film titles, animated speeches or as political remarks on urban decline and social injustice. As a graphic designer, he research studies visual and social observations to uncover how old worn-out lettering may be used to remember places and experiences by reading eroded signage and symbolic relationships. He believes by generating creative and social discussions he can investigate the relationship between lettering, design and storytelling across both space and time.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at