A journey of hacking underwear to create a period revolution.
Diana Sierra is a designer who believes good design is simple, resourceful, aspirational and responsive; but it’s even more important that design be inclusive. She believes every person has the right to feel ownership of products that fill him or her with pride and a sense of dignity. It was on this philosophy that she co-founded and now leads Be Girl, a start-up social enterprise dedicated to empowerment by design. After patenting the world's first adaptable menstrual underwear, her company is positioning itself to lead the global evolution toward sustainable and dignified menstrual management for all people, regardless of geography or socio-economic circumstances.
Building her career in industrial design, Sierra worked with various multinational companies and consultancy firms such as Nike, Panasonic and Curve ID. Prior to founding Be Girl, she worked in East Africa and South America on better designs for cook-stoves, agro-processing machines and soil testing devices.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx