Often social messages don't leave an impression on us as they ought to. It may boil down to something as grass-root as the way it is communicated to us and that is exactly what this design duo - The Minimalist want to harp on. By incorporating minimalism and creativity, they show us the way to do the thinking as they do the talking. Through this talk, they award our minds with indelible take-home messages,through their simple yet powerful illustrations.
Infectious and witty, yet unforgettable.
Chirag Gander and Sahil Vaidya, the co founders of The Minimalist,( IIT-bombay graduates) are two design prodigies who have given the world a much needed minimalistic filter for refined and impactful ideas. No wonder this self taught duo in the field of Design and Advertising won the Kyoorius Red Elephant Award in 2014, the highest national award for students in the field of creativity.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx