Subscribe to our daily email of featured TEDxTalks

This video was filmed at an independently organized TEDx event and uploaded by the organizer. To flag a video (good or bad!), use this form.

Speaking of good and bad | Zachary Estes | TEDxBocconiU
Viewed 18 times
Added Sep 19, 2016
Share this story
"Have you ever met someone and it seemed like their name didn't really fit them very well?"

Zachary Estes (PhD in Psychology, Princeton University) is Associate Professor of Marketing at Bocconi University in Milan, Italy. He has served as Associate Editor of the journal Cognitive Science, and has served on the editorial boards of other journals and on the program committees of academic organizations in both psychology and marketing. His theoretical and applied research on cognition, emotion, and consumer behavior has been awarded funding by international granting agencies, and has been published in psychology and marketing journals including Cognitive Psychology, Emotion, Journal of Consumer Psychology, Journal of Experimental Psychology: General, Psychological Science, and Psychology & Marketing. He is also the proud winner of teaching awards at Bocconi an
at the University of Warwick (UK)

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at