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Speaking of good and bad | Zachary Estes | TEDxBocconiU
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Added Jul 19, 2016
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Talk about how we perceive emotion and language

Zachary Estes (PhD in Psychology, Princeton University) is Associate Professor of Marketing at Bocconi University in Milan, Italy. He has served as Associate Editor of the journal Cognitive Science, and has served on the editorial boards of other journals and on the program committees of academic organizations in both psychology and marketing. His theoretical and applied research on cognition, emotion, and consumer behavior has been awarded funding by international granting agencies, and has been published in psychology and marketing journals including Cognitive Psychology, Emotion, Journal of Consumer Psychology, Journal of Experimental Psychology: General, Psychological Science, and Psychology & Marketing. He is also the proud winner of teaching awards at Bocconi an
at the University of Warwick (UK)

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