How do you spend less time debating, have more time for creating, and grow exponentially in your career? Creative Director, Matthew Encina, shares his story of how a challenge he felt he wasn’t ready for, had turned into one of the most successful projects of his career: the groundbreaking interactive music video “Ink” for Coldplay.
Matthew Encina is an award-winning creative director and content creator for brands, entertainment, and games. For the past 10 years he has been working on top-tier campaigns at LA’s premier design studios and agencies. Coming from a thorough background in design and animation, he currently leads teams of artists as a creative director at Blind. Matthew’s work has been featured in Fast Company, Inc., Rolling Stone, The Wall Street Journal, MTV, and in film and design festivals around the world. Some of his career highlights include 3 time Webby Award winning interactive music video “Ink” for Coldplay, and the CLIO award winning “Jump Ahead” film for Xbox.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx