What makes a movie a blockbuster? When a film is released in theaters, how much of that film is art? How much is artifice? Her findings reveal more than how to sell tickets.
Film Producer and VCU Business Administration graduate student, Marah Archer, created a system of business analytics based on intersections of 5 independent variables to uncover the determining factors for the success of films released between 2008 and 2015.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx