TEDxBGSU - September 16th, 2011. BARRY FRENCH- FOUNDER / CEO, TRAZER TECHNOLOGIES - THE SERIOUS BUSINESS OF NEVER WORKING A DAY. Since the mid-1980's, Barry has researched and developed proprietary computer-based technologies designed to assess and enhance human physical and cognitive performance, health and fitness. He has been awarded more than a dozen US patents relating to sensor and simulation technologies. He has appeared on Oprah, ESPN and numerous other nationally televised events. He was a consultant for the Sports Science Group of the US Olympic Training Center, and his inventions have been featured at numerous Disney sites.