Yael Cohen runs a cancer charity that she founded in 2009 when her mother was diagnosed with cancer. Astounded to learn that over 90% of cancers are curable in stage one, Cohen realized that early detection is our only cure right now and that we should be looking for cancer instead of just finding it. Her charity targets Generation Y in an effort to engage them in the important dialogue about early detection; with a clear call to action to involve, engage, and educate their parents. The movement aims to create a generation that puts an END to late stage cancer diagnosis.
About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)