Subscribe to our daily email of featured TEDxTalks

This video was filmed at an independently organized TEDx event and uploaded by the organizer. To flag a video (good or bad!), use this form.

Taco Tuesday®: How we claimed the best day of the week. | Billie Jo Waara | TEDxCheyenne
Viewed 6 times
Added Jun 29, 2016
Share this story
Hear the captivating story of how a Wyoming founded business trademarked the term “Taco Tuesday”, and how those two little words became a worldwide pop-culture phenomenon. ‪

Billie Jo is Chief Marketing Officer for Taco John’s International. Her focus is marketing strategy, innovation and menu development for the chain’s 400 restaurants. In her TEDxCheyenne talk she describes how one small idea, that came from an unlikely place, changed pop-culture forever.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at