They dont conform to an identity. They dont conform to an image. What they do conform to is the need to break stereotypes regarding women in media. They're a 25 year old hardy, unsophisticated and dedicated team of media practitioners / professionals based out of Delhi who have redefined magic on Indian television. Graduates of AJK MCRC, Jamia Millia Islamia, Aishwarya Kandpal, Akriti Suman and Mrigashree Pant have directed a travel show for a leading lifestyle channel successfully completing 2 seasons of the show, and are currently travelling across India shooting for the 3rd. They've incorporated a 360 degree approach in their brand promotions with the help of on ground activities, social media and person to person communication. They hold media workshops in Delhi for aspiring media practitioners regarding the power of communication and the art of telling stories.
When they're not doing this, they're traversing the country's little known pockets hunting for magical stories.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx