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The Equations of Trust | Tom Wujec | TEDxSantaBarbara
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Added Sep 21, 2016
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Trust - our belief in the reliability of a person, idea, or thing - establishes underlying frameworks shaping every relationship. Master facilitator Tom Wujec shows how our brains assess trustworthiness through two very different kinds of computation and how visualizing trust helps people work together better.

Tom Wujec is an Autodesk Fellow, master facilitator, popular TED speaker, and best-selling author on design, creativity, and innovation. As an Autodesk Fellow, Tom’s team explores, expands, and explains how emerging technologies and ways of working promise to disrupt industries. From computational design and programmable matter, to synthetic biology, this work transforms the nature of innovation. Tom has worked on software projects including Sketchbook Pro, now used by over 50 million people worldwide, and Maya, the first software application to win an Academy Award.

As a master facilitator, Tom helps organizations innovate and solve wicked problems. Using a practice called Visual Strategy, he guides leadership teams to map out the complex play and trade-offs of their businesses – networks of industry drivers, market pressures, emerging technologies, customer aspirations, and organizational operations – into system maps that foster clarity, engagement, and alignment.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at