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The Stuff of Resilience | Stacey Menzel Baker | TEDxCheyenne
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Added Jun 30, 2016
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What do people do when their private consumption lives are made public? When tornadoes struck the towns of Wright, Wyoming, and Greensburg, Kansas, citizens searched for ways to reconstruct their lives in ways that made sense to them. In this moving talk, Stacey Menzel Baker talks about out how material possessions give meaning to our lives in the face of loss and recovery.

Stacey Menzel Baker is Professor of Marketing in the Heider College of Business at Creighton University in Omaha, Nebraska. She studies consumer attachment, vulnerability, and resilience in contexts such as disaster recovery, disability, and social services. Her research has been published by elite journals in her field and has been used by business to promote products and to design accessible servicescapes, by U.S. and Canadian governments to help shape civil rights policies, by policy makers in the UK addressing consumer vulnerability, and by scholars inside and outside her discipline, including those investigating the management of disasters and global environmental change.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at