We created this brand new world resulting in an unprecedented amount of data flooding us every day. In a perplexing and eye‐opening talk, Lexi Mills tells us why we should learn to analyse data available to all of us. She believes that this ability should help us understand and influence human behaviour.
Lexi Mills is a multi‐award winning specialist in digital communications and the Managing Director at Manyminds Digital. British‐born but raised in South Africa, Lexi combines technical knowledge, analysis, understanding of the Internet and human behavior.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx