Thinking wrong is the opposite of following accepted orthodoxy. After a career filled with novel approaches to entrenched problems, John Bielenberg and his teams have developed an undeniable method that works across many disciplines and levels of difficulty. It's the best of design thinking paired with community action.
John Bielenberg is a designer, entrepreneur, and advocate for creating a better world through the application of creativity and ingenuity. John co-founded Future Partners, a Silicon Valley Innovation firm, in 2012 to teach Rapid Ingenuity Practices to individuals, teams, and organizations around the world. In 2001, John co-founded C2 Group, a brand strategy firm, to help leaders from technology start ups, Fortune 500 companies, and the world’s top business management consulting firms develop, build and protect their brands. In his career, John has won more than 250 design awards, including the AIGA (American Institute of Graphic Arts) Gold Medal for lifetime achievement. The San Francisco Museum of Modern Art has acquired six of his design projects and staged a solo exhibition of his work in 2000.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx