There are plenty of scientific questions out there which have already been answered, but that information often isn't easy to find, digest and apply to real world issues. Here's why exploring the 'great known' can help solve some of the world's most pressing problems.
Gemma Milne is a tech Innovation strategist at Ogilvy & Mather
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx