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異業種に取り組むには-ITを活用した水産業への参入を通して | Tohru Yamamoto | TEDxTitech
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Added Aug 11, 2016
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He did not have any ideas about the marine products industry; however, he realized their issue and decided to face it when he met a fisherman. He shows the important tips to get into different business through his experience of founding his business to cope with the issue.

He was graduated from Faculty of Engineering, Hokkaido University. After working as a real estate developer, he established SMS with three of his colleagues and became the director. SMS has been listed on Mothers. In April 2013, he has set up Foodinson and become the representative director. His encounter with a fisherman made him realize the structural defects in the fishing industry. In order to solve them, he is involved in rebuilding the logistics platform of marine products by using Information technology.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at